Resume

Executive Summary

Content strategist and digital communicator with 10+ years shaping editorial voice, social media strategy, and community-driven storytelling for mission-based, creative, and consumer-facing organizations. Experienced in building content systems, guiding cross-functional teams, and managing sensitive or high-visibility communications with clarity and empathy.

VJ Media Group, Senior Content & Social Media Strategist

July 2023 – Present

  • Led content and SEO strategy for multiple client brands, increasing organic traffic and engagement through optimized copy, editorial calendars, and analytics-driven insights.

  • Develop multi-platform social and content strategies for clients across wellness, arts, tourism, nonprofits, and consumer brands, with an emphasis on editorial voice, clarity, and community engagement.

  • Created frameworks that streamlined content workflows and improved publishing turnaround times by 40%.

  • Use analytics to refine content performance and improve long-term strategy.

Cornell University, Department of Performing and Media Arts, Communications Manager

Aug 2021 – June 2023

  • Built and executed multi-channel digital campaigns for 30+ annual events using strong editorial voice and creative storytelling.

  • Coordinated messaging with faculty, artists, and students; managed approvals, scheduling, and analytics reporting.

  • Produced social content for Instagram, Facebook, and YouTube, aligning tone with departmental goals.

Cornell University, Center for Technology Licensing, Manager, Digital Media & Communication

Feb 2020 – Aug 2021

  • Wrote and edited articles, web content, and publications highlighting Cornell’s innovations and researchers.

  • Managed digital storytelling projects (video and photo) while ensuring consistent tone and visual identity across CTL channels.

  • Collaborated with internal partners to showcase technologies to startups, industry, and investors.

VJ Media Group, Digital Communications Specialist

Sept 2018 – Feb 2020

  • Streamlined content workflows by unifying copywriting, approvals, and scheduling, speeding campaign delivery and ensuring consistency.

  • Standardized reporting systems that translated performance data into insights, sharpening media strategy and ROI for clients.

  • Developed repeatable video and design pipelines that reduced production time while raising creative quality across campaigns.

Planned Parenthood of Orange & San Bernardino Counties, Digital Communications Specialist

Nov 2015 – July 2018

  • Managed social media channels and online reviews for a high-visibility Planned Parenthood affiliate, monitoring conversations, misinformation, and community sentiment across platforms.

  • Developed a review recovery and service-response workflow that improved patient sentiment and consistency in communications.

  • Crafted empathetic, high-clarity messaging for sensitive topics under public scrutiny.

Education

New York University, Tisch School of the Arts
Bachelor of Fine Arts, Film and TV Production

NYU SCPS
Certificate in Digital Production (3D Animation, Motion Graphics, VFX Compositing) for Entertainment Industries

Cornell University
Digital Marketing Certificate (2021)

 

SKILLS

  • Content and Social Strategy

  • Social Listening & Editorial Planning

  • SEO & Web Analytics

  • Copywriting & Storytelling

  • CMS & Workflow Management

  • Cross-Functional Collaboration

  • Email Marketing & Newsletters

  • Multimedia Content Production

  • Brand Voice & Tone Development

  • Analytics-Informed Optimization

 

INTERESTS

  • Martial Arts - Doce Pares Eskrima Master Instructor; 2018 WEKAF Gold Medalist; practitioner of Muay Thai and Brazilian Jiu-Jitsu

  • Board Sports - skateboarding, longboarding, snowboarding, surfing

  • Music - DJ, turntablist, vinyl collector; experience in music production and studio engineering

  • Culinary Tourism - exploring regional food cultures through global travel