Resume

Executive Summary

Communications and digital marketing leader with 10+ years of experience driving brand growth across higher education, healthcare, nonprofits, and creative industries. Proven record of uniting digital strategy with grassroots initiatives to boost visibility, engagement, and trust, even in challenging environments. Skilled in scaling operations, mentoring teams, and delivering campaigns that strengthen reputation and long-term brand equity.

VJ Media Group, Managing Director & Partner

July 2023 – Present

  • Scaled Digital Presence as a Service (DPaaS) operations by building frameworks that improved efficiency, cut turnaround times by 40%, and delivered measurable client value.

  • Directed SEO, content, and social campaigns that drove a 72% increase in page views for a key client, boosting visibility and engagement.

  • Built and mentored cross-functional teams while managing vendors to deliver integrated campaigns on time, on budget, and aligned across digital touchpoints.

Cornell University, Department of Performing and Media Arts, Communications Manager

Aug 2021 – June 2023

  • Boosted attendance and visibility for department curriculum, events and 30+ productions by directing multichannel campaigns across web, social, print and in-person events.

  • Strengthened departmental reputation by aligning faculty, student workers, and community partners around consistent messaging and storytelling.

  • Managed budgets and workflows to deliver high-impact communications on time, while tracking performance to optimize engagement.

Cornell University, Center for Technology Licensing, Manager, Digital Media & Communication

Feb 2020 – Aug 2021

  • Elevated Cornell’s innovation profile by leading digital campaigns that engaged inventors, startups, and industry partners.

  • Directed multimedia content creation (web, video, publications) to showcase technologies and increase visibility for researchers.

  • Shaped CTL’s digital identity with consistent branding across channels, strengthening stakeholder trust and engagement.

VJ Media Group, Digital Communications Specialist

Sept 2018 – Feb 2020

  • Streamlined content workflows by unifying copywriting, approvals, and scheduling, speeding campaign delivery and ensuring consistency.

  • Standardized reporting systems that translated performance data into insights, sharpening media strategy and ROI for clients.

  • Developed repeatable video and design pipelines that reduced production time while raising creative quality across campaigns.

Planned Parenthood of Orange & San Bernardino Counties, Digital Communications Specialist

Nov 2015 – July 2018

  • Partnered with cross-functional teams to deliver initiatives that drove a 26.3% growth in patient services, integrating digital campaigns with grassroots outreach, including marches, events, and local activations, during a period of heightened public and political pushback.

  • Led execution of multichannel communications (web, social, email, video, print) across Planned Parenthood and affiliated health brands, ensuring consistent messaging and broad reach.

  • Collaborated across development, patient services, and education teams while managing vendors and interns to streamline workflows, speed campaign delivery, and maintain brand quality.

SKILLS

Core Competencies

  • Digital Marketing

  • Content Strategy & Production

  • Social Media Management

  • Brand Management & Development

  • Campaign Management

  • Copywriting & Editing

  • SEO/SEM Optimization

  • Email Marketing

  • Analytics & Reporting

  • Crisis Communication

Technical Skills

  • Analytics & Optimization: Google Analytics, PPC Advertising (Google Ads, Meta Ads)

  • Content Creation Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Video Editing (Premiere Pro, Final Cut Pro, DaVinci Resolve), Digital Media Production (Digital 4K Cameras, Digital Audio Recorders, LED Lighting Kits)

  • Artificial Intelligence Tools: ChatGPT, Grammarly, Gemini

  • Social Media Management: Meta Business Suite, Hootsuite, Sprout Social

  • Web & CMS Platforms: WordPress, Drupal, Squarespace

  • CRM & Email Marketing Tools: Salesforce, Convio, Mailchimp

  • Web Development: HTML, CSS

 

Industry-Specific Skills

  • Brand Storytelling

  • Audience Engagement

  • Customer Journey Mapping

  • KPI Setting and Tracking

  • A/B Testing

  • UX/UI Principles

  • Influencer Partnerships

Soft Skills

  • Communication

  • Problem-Solving

  • Project Management

  • Collaboration

  • Time Management

  • Attention to Detail

  • Creative Thinking

Education

New York University, Tisch School of the Arts
Bachelor of Fine Arts, Film and TV Production

New York University, Center For Advanced Digital Applications
Certificate in Digital Production for Entertainment Industries


Cornell University
Digital Marketing Certificate (2021)

 

INTERESTS

Martial Arts - Doce Pares Eskrima Master Instructor; 2018 WEKAF Gold Medalist; practitioner of Muay Thai and Brazilian Jiu-Jitsu

Board Sports - skateboarding, longboarding, snowboarding, surfing

Music - DJ, turntablist, vinyl collector; experience in music production and studio engineering

Culinary Tourism - Explore regional food cultures through global travel