Resume

Executive Summary

Content strategist and digital communicator with 10+ years shaping editorial voice, channel strategy, and community-driven storytelling for mission-based, creative, and consumer-facing organizations. Hands-on across video, design, web content, and email; paired with content systems that keep teams delivering (calendars, workflows, approvals, distribution, and performance check-ins). Experienced in SEO + GEO work, creating content that’s both compelling and discoverable across search and AI-driven platforms. Trusted in sensitive or high-visibility communications, bringing clarity and empathy under pressure.

VJ Media Group, Senior Content & Social Media Strategist

July 2023 – Present

  • Lead content strategy and SEO/GEO for multiple client brands, helping their work show up more clearly across search and AI-driven platforms through stronger copy, cleaner structure, and steady updates.

  • Build multi-channel plans across web, email, and social, shaping editorial voice and community engagement for clients in wellness, arts, tourism, nonprofits, and consumer brands.

  • Create content systems, calendars, briefs, workflows, and approvals; that make publishing smoother and faster, improving turnaround time by ~40%.

  • Use analytics to learn what’s working, refine what isn’t, and keep the strategy moving forward over time.

Cornell University, Department of Performing and Media Arts, Communications Manager

Aug 2021 – June 2023

  • Built and executed multi-channel digital campaigns for 30+ annual events using strong editorial voice and creative storytelling.

  • Coordinated messaging with faculty, artists, and students; managed approvals, scheduling, and analytics reporting.

  • Produced social content for Instagram, Facebook, and YouTube, aligning tone with departmental goals.

Cornell University, Center for Technology Licensing, Manager, Digital Media & Communication

Feb 2020 – Aug 2021

  • Wrote and edited articles, web content, and publications highlighting Cornell’s innovations and researchers.

  • Managed digital storytelling projects (video and photo) while ensuring consistent tone and visual identity across CTL channels.

  • Collaborated with internal partners to showcase technologies to startups, industry, and investors.

VJ Media Group, Digital Communications Specialist

Sept 2018 – Feb 2020

  • Streamlined content workflows by unifying copywriting, approvals, and scheduling, speeding campaign delivery and ensuring consistency.

  • Standardized reporting systems that translated performance data into insights, sharpening media strategy and ROI for clients.

  • Developed repeatable video and design pipelines that reduced production time while raising creative quality across campaigns.

Planned Parenthood of Orange & San Bernardino Counties, Digital Communications Specialist

Nov 2015 – July 2018

  • Managed social media channels and online reviews for a high-visibility Planned Parenthood affiliate, monitoring conversations, misinformation, and community sentiment across platforms.

  • Developed a review recovery and service-response workflow that improved patient sentiment and consistency in communications.

  • Crafted empathetic, high-clarity messaging for sensitive topics under public scrutiny.

Education

New York University, Tisch School of the Arts
Bachelor of Fine Arts, Film and TV Production

NYU SPS
Certificate in Digital Production (3D Animation, Motion Graphics, VFX Compositing) for Entertainment Industries

Cornell University
Digital Marketing Certificate (2021)

 

SKILLS

  • Content and Social Strategy

  • Multimedia Content Production (Video/Photo/Audio + Design)

  • SEO + GEO & Web Analytics

  • Copywriting & Storytelling

  • Brand Voice & Tone Development

  • Email Marketing & Newsletters

  • Content Ops & Editorial Systems (Calendars, Workflows, Approvals)

  • CMS Publishing & Governance (WordPress/Drupal)

  • Social Listening & Community Engagement

  • Analytics-Informed Optimization

 

INTERESTS

  • Martial Arts - Doce Pares Eskrima Master Instructor; 2018 WEKAF Gold Medalist; practitioner of Muay Thai and Brazilian Jiu-Jitsu

  • Board Sports - skateboarding, longboarding, snowboarding, surfing

  • Music - DJ, turntablist, vinyl collector; experience in music production and studio engineering

  • Culinary Tourism - exploring regional food cultures through global travel